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Digital Strategist
About the job
TransPerfect is currently looking for the support of a strong international digital marketing specialist with all round 360 experience across SEO, Paid Media, Content Strategy & Social Listening. The role is currently planned to be a short term maternity cover (4-6 months) but could grow into opportunity for a permanent role. Our clients span a range of industries and the world’s largest brands across travel, tourism, hospitality, retail, fashion, cosmetics, manufacturing, high-tech, life sciences and finance/banking.
Purpose / Description
The Digital Marketing Strategist works as a key member of the Client Services department. The successful candidate will work alongside Sales and other CS team members to pitch digital marketing and performance content services to existing and prospective clients. They manage a team of digital marketing specialists, building strong and mutually trusting client relationships by providing strategic guidance and delivering tangible results.
The Digital Marketing Strategist is strategic, data-driven, commercially-minded and client-focused. They have a deep understanding and hands-on experience in all areas of digital marketing and are pivotal in ensuring client satisfaction, retention and digital account growth. They find it easy to explain digital marketing concepts and strategy to clients and colleagues. They possess excellent cross-cultural communication and organization skills to successfully manage client stakeholders and internal teams. They are expected to employ and grow their digital account management and consulting skills while mentoring and developing junior team members.
They will be responsible to the Regional Director, Digital Marketing Services and assist with strategic selling of digital marketing and content performance services while being responsible for digital account retention and growth.
• Work alongside Sales and the wider client services team to sell Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media and performance content to both existing and prospective clients by contributing to RFPs, client pitches, strategic proposals, and Quarterly Business Reviews
• Collaborate with a client services team of digital marketing specialists
• Lead research and strategy (audits, competitor analyses, keyword research, content opportunity analyses) and present findings and recommendations confidently to clients
• Oversee successful execution of multiregional strategies by our global digital production teams, liaising with client HQ, local stakeholders and agency partners if needed.
• Own performance monitoring and reporting of all key accounts in the team: work with junior team members to set up performance monitoring dashboards and deliver monthly performance reports with insights and recommendations
• Keep up to date on trends, technologies and market leaders, and share this knowledge with colleagues and clients
• Complete all other tasks that are deemed appropriate for this role and assigned by the supervisor
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