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Digital Marketing Specialist
About the job
The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.
Responsibilities
Maneuver digital marketing campaigns through all areas of the project life cycle
Clearly understand and implement digital marketing campaigns which fit client needs
Provide analytical reporting of campaigns to stakeholders
Collaborate with internal teams to create landing pages and optimize the user experience
Focus on Sales as the Digital Marketing Executive job focusing on driving sales to the business. Sales are the most important KPI that we will evaluate your performance on.
Prepare a yearly marketing plan, with a detailed budget plan.
Plan and execute all digital marketing, including Search Engine Optimization SEO/ Search Engine Marketing SEM, marketing database, email, social media and display advertising campaigns for all group current and future accounts.
Design, build and maintain our social media presence on all channels Instagram, google ad, Shopify, YouTube, TikTok, etc.
Develop and create all business websites and social media accounts.
Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns
Create and test campaigns and templates that align content to customer preferences (language, marketplace, products, or experience)
Measure and report the performance of all digital marketing campaigns, and assess against goals of (Return on Investment ROI and KPIs)
Identify trends and insights, and optimize spending and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Initiating the Launch Plan for Each new SKU, implementing the protocols set to Launch, preparing and executing the launch plan
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Track best practices, monitor industry trends, and make recommendations
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Prepare detailed Monthly reports of all marketing expenses and ROI rates in each channel and region.
Other Responsibilities requested by Direct Manager.
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